Brand-specific conversations and activities are happening in real-time on the social web influencing your customers through their network.

Davai Conversation manager is constantly connected to Facebook, Twitter, and other services to

• Listen to conversations happening around your brand, products and topics of interest in real time
• Aggregate relevant conversations for you and support your actions with meaningful metrics
• Alert you to events so that you can engage in relevant conversations with customers and prospects

Interactive marketing campaigns on the social web engage your customers in viral activities and offer unprecedented reach.

Davai cloud-based platform for web and mobile campaigns enables you to

• Create contests, coupons, group buys and many more campaigns and launch them on Facebook, Twitter, etc
• Customize the experience with engaging branded content and user-generated activities
• Manage your campaign with integrated tracking and monitoring so that you reach your lead or awareness goals

Direct marketing on the social web gives you access to your customers and their network anywhere and anytime.

Davai analytics tools create a 360-degree view of your customers, conversations and campaigns through

• Dashboards providing real-time analytics about your social web presence and your marketing strategy impact
• Contact Databases with deep insight into your customers, influencers and competitors
• Decision Support using the predictive power of user profile and activity data for real-time recommendations and marketing strategies